5 Ways to Harness App Development For Your Business

According to worldwide research conducted by Accenture Mobility in 2015, the majority of top executives in all the key industries found apps to be critical to their business-especially in light of the digital eco-sphere that many corporations are building around customer experience and engagement.

Of course, today, app technology is commonly baked into the entire customer experience from significant product innovators like Tesla to everyday service providers such as utility companies. For many of us, app tech has been part of our daily lives going past ten years now. Most importantly, apps are often the way many customers prefer to engage today.

The Cost of App Development

Because it is so widespread, it is typical to make the mistake of thinking app technology is easy-which is pure fantasy-at least for enterprise applications that are making a difference in customer experience and engagement.

For example, the real cost of an app lies in the custom engineering required to make it do all those wonderful things that appear real-time on our screens. Many potential app buyers are shocked to learn that the average cost of a mobile app is $270,000, according to a recent survey, and development can take from seven months to more than a year.

But I have good news for SMBs. If you are determined to deliver a better customer experience, don’t let the high cost of typical app development faze you! If you are a small business enterprise, many useful apps can be developed for under $50K.

5 App Development Applications for SMBs

Here are some important points that your business needs to consider before discounting mobile app technology as a waste of capital. According to Mehul Rajput, CEO of Mindinventory, these are the 5 top mobile applications that SMBs can use internally and externally to enhance both customer and employee experience, convenience, loyalty, profitability, and productivity. Let’s see if you can identify with any of them.

1. Customer Engagement (it’s about instant access to what’s important)

Mobile apps let customers (and employees) get access to needed and often secured information at their fingertips when and where they want it. As a result of reaching your customer anytime, anywhere, and on their terms, you build goodwill right into the experience. This kind of positive experience with your brand often leads to peer-to-peer recommendations and possibly a positive review. Since peer review and recommendation is the number one source for gaining a loyal customer across all demographics, this might be a more significant benefit than you had ever imagined. Most of all, app engagement doesn’t have to be flashy to be valued. Even more mundane tasks like account management or remote management of various assets can score big with clients.

2. Promoting Products, Services & Discounts

With the use of a mobile app specific to your business, you can provide customers with accurate information about products or services, discount offers, etc., or entice them with personalized promotions that increase relevancy. If you are a retailer, an app installed on a smartphone opens the door to another possibility, too. It makes it possible to take advantage of in-store beacons that can trigger on-the-spot specials, announce events or contests, or maybe just as important, provide more personalization to the shopping or visitor experience.

3. Facilitate Sales

You can also promote business sales by integrating a mobile shopping cart. If you already sell your products and services online, then a mobile app is likely your next best step to increasing sales, particularly as it provides your customers the flexibility and convenience to do things they would have otherwise done sitting at their desks. Undoubtedly this benefits retail, but B2B buyers also have similar needs when away from the office at a remote job location or wherever.

4. Customer Service

Mobile applications provide customers a simple yet efficient way to get in touch with your business as you can include detailed information about your company, products & services, hours and direct contact through texting, phone, or email. Even more, request feedback and suggestions from your customers by merely inserting polls and surveys.

5. Enhanced Customer Experience

Businesses can make the best use of apps like never before by personalizing some functions such as messaging, photo sharing, loyalty programs and push notifications that connect us to things we want or need to know.

Of course, there are many factors that can disrupt thriving businesses-even well established one with celebrated business models. However, most are not that relevant to small business concerns. Nevertheless, small businesses aren’t immune to disruption.

We considered a top disruptive technology that is the most important for SMBs to consider now and in the near future. Mobile apps can be a significant business tool for all kinds of reasons, and you may have an idea even now that can set your business apart. If so, share it with a trusted app developer who can give a “ballpark” estimate to turn your idea into reality. Then you can weigh its benefits to projected cost to see if it’s worth pursuing.

The big guys like Amazon cannot easily disrupt your business if your business is local and offers more than a shippable commodity. And when you combine your local business with the omnipresence of an app and all of the convenience that it provides customers, your business can give the best in customer service just like the big guys.

Maybe it’s time to brainstorm some ideas with a developer? An app unique to your brand could be just the edge you need to equalize the competition and propel your business forward.

What to Look Out for in Cosmetic Packaging – 2018

Cosmetic packaging covers a vast range of products in the beauty and skincare market. If you’re designing a new brand or have an established business model. You may be on the lookout for iconic product lines that could lead the way in a new trend for 2018.

Matching Product Agenda
When starting out with a new product type, it might be wise to pick something that comes as part of a collection. Let’s say you are thinking about a new lipstick line. Your launch goes well and within 12 months you have ‘new’ and ‘repeat’ consumers. You then decide to launch a matching mascara product that fits in with your brand guidelines and existing product. If you chose a lipstick that belongs to a collection line in the first place, this can make it easier for you to pick a mascara that works with your lipstick.

In packaging, this is known as ‘Matching Product Agenda’. This simple technique can save you some serious money in production and manufacturing costs.

Many good cosmetic suppliers will have pre-manufactured collections or ranges to choose from. If you’re starting out in the cosmetic industry, it might be wise to use this technique in the early stages.

A good cosmetic supplier already has a design team who are responsible for creating and building new product lines all the time. It’s a good idea to have confidence with their experience in the industry.

Trending Factors to Consider
For 2018 some innovating ideas have come forward and made it through the manufacturing process. These include:

Double brush and applicator mascara capsule
Magnetic lipstick containers
LED and mirror mascara applicators
Miniature purse jars for balm and lip enhancers
Matt foil packaging decoration options
Compact containers with detachable applicators

These new innovations have been designed around lifestyle. Life is busy and fast, people need products that work and put them in control without any fuss.

Essential Luxuries
Consumers expectations for products has also risen dramatically. Quality is at the top of most lists when consumers are out purchasing. Iconic luxury packaging attracts attention as it portrays style and trend. Cheap; gets lost and unfortunately doesn’t get spoken about.

Cosmetic packaging suppliers create a range to suit budgets. However, try and select something that puts your brand in the spotlight.

Packaging Decoration
When it comes to the final look of a cosmetic product, a few things can help you look professional and established. These include:

Use a good font or logo which is easy to read
Solid colours work with cosmetics. Busy colours or designs look confusing on small containers
Matt colours are trending for 2018
Black is a classic colour for cosmetics
You can use hot foil blocking to bring your containers alive
Will gold and white set the trend for 2018?

A good packaging supplier or manufacturer can give you excellent advice on these essential factors.

Innovative Ideas in the Field of Technology

Innovative ideas in the field of technology have simplified the work and helped our rapid development. These ideas contribute to the creation of innovative technologies over time. In order to create this innovative idea, it is necessary to have the knowledge, which is fundamental in this process.
Thus we get the scheme: knowledge, idea, technology.

To date, innovative technologies are traditionally divided into two segments: information technologies (technologies of automated information processing) and communication technologies (technologies for storage and transmission of information). For example, with the help of communication technologies, people can receive and transmit various contents, being in different corners of our world. International relations, including education, business negotiations and much more are now possible faster and more efficiently. If we recall the communication innovations in the field of education, first of all, it should be emphasized that people can enter higher education institutions and study remotely regardless of their location. Furthermore, every qualified pedagogue teaches something new and useful. Communication with representatives of other countries contributes to our self-development. All this eventually promotes the creation of qualified unique staff.

Information technologies allow:
– To automate certain labour-intensive operations;
– Automate and optimize production planning;
– Optimize individual business processes (for example, customer relations, asset management, document management, management decision-making), taking into account the specifics of various branches of economic activity. Information technology is used for large data processing systems, computing on a personal computer, in science and education, in management, computer-aided design and the creation of systems with artificial intelligence. Information technologies are the modern technological systems of immense strategic importance (political, defence, economic, social and cultural), which led to the formation of a new concept of the world order – “who owns the information, he owns the world.”

The spread of information and communication technologies play an important role in structural changes in all the areas of our life. For someone, it will be difficult to learn these technologies. Workers who will not be able to study will have to give way to the younger generation. Thus we are faced with a problem because, in order to use innovations in technologies and develop it, it is necessary to have a qualified youth. First and foremost there is the question of education. Anyway, only education can create a developed generation that will continue to strive for new knowledge and will meet the requirements of innovative technologies. In addition, I am convinced that innovative ideas in technologies have created a completely new life, which poses new challenges for our country. How we will cope with these tasks depends on the future of our country.